The IM System Review & Bonus – Ken (Kenster)

How to Choose an Email Marketing System

An email marketing system can help you pull a potential lead to a corner and talk shop with them while making it worth their while. Instead of a corner in a dark alley, you can address them through their Inbox. Although many professionals do not believe in the capacity and necessity of email marketing, it is still one of the most inexpensive marketing systems.

With equally competitive content, email marketing can give your ROI a reasonable upturn. Depending on the nature of your brand, your email marketing budget, and the size of the business you are running, you would need a reliable email utility service. The following factors are what most people look for in an email service.

1.  Ease of Use

If you were new to the overwhelming world of online marketing, you would prioritize learning the easy parts. You can save time overall and you do not lose sales in the process. An email marketing system should be simple to understand by being user friendly. The utility you choose should be able to provide you with complete details regarding each feature.

Even though you happen upon a free email utility, but then you have to ask about it in the forums every time you experience an issue, it could be counterproductive. If you are already familiar with the basics of campaign reporting or HTML coding, then you could anticipate technical problems. For amateurs that do not know the ins and outs, they will have trouble looking for a solution.

2.  Standard Service Features

If you are looking for professional features, you might have to invest heavily for that. However, there are email utilities that are worth your ad campaign funds. They offer the same features most online businesses need. Among a few of those features is availability of email templates, social media integration, auto responders, customization options, and the ability to create and send customized surveys or email marketing newsletters.

3.  Integration

The Integration features of an email system are the make or break factors of the service you choose. If a prospect clicks to check on your brand online and the system fails, you could lose a sale. Instead of becoming a part of your list, they will count as lost opportunity. If you decide at the onset that your business will not benefit from integration capacities of the system, then you can do away with it. However, most businesses go after integration and this feature is an important add-on.

4.  Price

If your online ad campaign relies heavily on email marketing, then paying a higher price for a marketing system is inevitable. Even though you also employ other areas of online advertising, quality email systems will cost you. However, there are those that charge per email sent or base their rates on the number of subscribers.

You can also choose pay as you go options. If you plan to send out only a few emails, then you can choose from the many services available online. You do not have to commit to top ranking email systems to get the better deal although you might want to invest in quality as your business grows.

5.  Reporting

An email marketing service should be able to track results by providing reports. You can find out how well you are doing and just how many on your list opened the emails you sent. Through graphs, surveys, and statistics, you can determine whether the system you chose has efficient deliverability. The information you acquire from the campaign reporting can help you improve your overall marketing strategy to see which type of emails most people on your list open.

6.  Customer Support

A dependable customer support is one of the features that can provide solutions for an email marketing campaign. In case of technical problems, you should be able to receive assistance. The best email utility systems should have easy to reach support teams. You should not have to run to video tutorials to fix common technical issues.

What Many Businesses Are Using

An email marketing system should be reliable, but most businesses also value deliverability, integration, and user friendly features. Your email marketing standards do not have to fit into those same features nor do you have to use the top 3 brands in email utility services. You should choose a system that best suits your email marketing needs.

Pros and Cons of an Internet Marketing System

An internet marketing system can make your online advertising strategy work for you or against you. Chances are you want to find the best, but a cost-effective online marketing solution available. However, you are also aware that a marketing system alone cannot contribute to your business’ success. That is a realization where strategy is necessary. If you do not have strategy at the start of an online venture to gain brand awareness, there can be no tried and tested system that will do the job.

Even though you have made the crucial decision of investing in a website package or team of consultants, there is still that question nagging at the back of your mind. Will you get the better part of the deal? The only way to find out is to compare the advantages and disadvantages of using an internet system.

Advantages

1.  Saves You Time

This is one of the apparent benefits of putting money on an internet marketing system. Next to generating income from converted leads, saving time on the development of the online business is a clear advantage. Compared to carrying out website tasks alone or by inexperienced staff, a marketing system can free up time for productive planning. Especially if you run a small or medium sized business, time in learning website management can be a hassle. With internet solutions, you do not have to worry about time lost in tasks such as monitoring traffic.

2.  Saves and Earns You Money

Most online marketing systems claim that their solutions are cost-effective. More than just saving you money, they will help you earn it through driving traffic and converting visitors to leads. No matter what type of business you run or which industry you belong to, internet solutions that can help boost sales are available. With the right site builder or expert consultants, you can maximize your ad campaign budget by bringing in the pros.

3.  Attract The Right Leads and Aid Traffic

The internet industry is one lucrative niche, since those who first recognized its profitability are now experts. They have learned the science governing traffic to build solutions for those who are not too internet savvy. Creating content can be easy, provided you know your topic intimately. Without the help of a blogging tool, however, your insight and creativity just might go unnoticed. Qualified prospects are unlikely to find you and people will grow less aware of your brand.

4.  Customizable

Instead of using different tools to track your results, a system can help you manage your leads in one place. A good system should provide you with a management capability for your leads. You should also be able to customize call to action buttons and build landing pages.

Disadvantages

1.  Can Squander Time

For site visitors, intricately designed websites can take a long time to load. Instead of contributing to your conversion rate, people will most likely move on to the competing brand. An online marketing system should stick with simple aesthetics. However, not every package deal or consultant team share the same idea of what your site should look like or how it should run. Choosing quality tools or services is a priority.

2.  Operation Costs

Investing in a website package with a one time payment can be a risky purchase if you are not entirely familiar with its features. You can spend time learning it, but it is time wasted while the competition seizes what could be your leads. On one hand, if you work with consulting teams, you will have to deal with maintenance costs for post installation support.

3.  Security Issues

From competitors to common online users who might hack your system, an online marketing package can only do so much. If you have privacy issues, you have to deal with further risks in launching your business online. Even social media networks and technology firms have been hacked, which shows that anything can happen and anyone can obtain relevant information for economic gain.

4.  Marketing Strategy Can Fail

If you have your own marketing strategy that works efficiently with the use of an internet marketing system, then that strategy has to be reliable. If you rely on the formula or business plan of experts, then you lose the opportunity to observe what works yourself. A system cannot easily track what motivates your audience.