The IM System Review & Bonus – Ken (Kenster)

Six Features of the Best Internet Marketing System

The definition of the best internet marketing system depends on what purpose it serves you. Depending on what you are looking for, a marketing system can be a set of strategies, business models, or instructions. Often times the term refers to software that makes each repetitive online marketing task easy to manage and execute. An online business system could also be a combination of both marketing principles and software.

What Would an Internet Marketing System Look Like?

If you do not know what an online business system looks like, it is only because it does not assume a standard form or image just like most available internet solutions. You can secure an idea of what it looks like once you search for marketing content online. You will often find offers to purchase secrets of successful systems in the form of DVDs, books, podcasts, and videos. If the best internet marketing system were to take physical form, those would be it.

Common Internet Marketing System Features

Whether you choose to invest in a marketing package or a team of professionals, you will at least get the following features. Each package deal is different and experts might even throw in extra as the starting price increases. Without these must-have features, however, an online business system cannot truly count as the best.

1.  Specific Targeting

An internet system should provide the means to target and profile your leads further. This means the moment a visitor finds you online, the system should be able to track their activity. Through this, you can single out which content engages your qualified leads and eventually, their needs.

You can also make use of the information provided by online visitors. Data such as email receptivity, frequency of website visits, and filled form submissions should help in further segmenting your leads. By classifying your leads, you can make strategic changes accordingly or plan on how to strengthen certain content.

2.  Lead Conversion Through Management

For leads to convert into revenue, efficient management is the feature that should take over after you successfully classify buyers. The internet system you use should be able to rank qualified leads. The leads that scored higher than the rest for potential conversion, as well as those leads that need more work, should follow a specialized route. Each route should be able to convert leads, even those interested but unqualified prospects.

3.  Build Campaigns

The internet system you use can be the best and most competitive system if it provides you with tools or blueprints on how to create and build campaigns. From email to social media marketing ad campaigns, this feature of a system should be easy to use. Planning events or trial offers should not be a challenging task. The setting up of tasks should require little technical knowledge in running campaigns, designing landing pages, or making online forms.

4.  Analytics Tool

Creating different types of campaigns would be pointless if the system you use does not have a means to track your online marketing progress. However, tracking the results of each campaign is just one of the many metrics you as a marketer should assess. You also have to monitor lead generation, traffic trends, popular search terms, successful banner ads, click through rates, and then consider every aspect to change or further improve your existing campaign. In order to do all that in an organized manner, the analytics tool should be able to present results in formats that are easy to comprehend.

5.  Content Optimization

Content optimization is one of the features you need in an online business system. More than just sharing your expertise about any topic, there should be a solid plan on how to engage your audience. Careful selection of key words, titles, and description to increase visibility is just one area of the whole content planning stage.

You will need to schedule your stored ideas so that it will make the most impact when the time is right. How you will publish and distribute content is also something to consider. Organizing content with other marketing campaigns should be manageable with the help of a marketing system.

6.  Social Media Management

The best internet marketing system should provide a way to integrate social networking campaigns into your different online accounts. Updates should be easy to make. With a competent system, you can save ad campaign budget and time.

How to Build Your Own Internet Business System

An internet business system is a model of how you should go about building a business. Since not one model works the same for each product or service, it is up to you to construct a guideline. Keep in mind that a business system involves strategies and it is quite common for strategies to fail.

Unless you observe the behavior of your audience, you will not be able to apply what you know and appeal to their needs. The scope of this business concept is not limited to online platforms, but also includes the means to promote your brand. The following pointers can guide you into creating your own system for an online business.

Consider The Type of Business You Want

The internet business system you are about to devise depends on the online niche you want. Promoting a brand can be tricky, especially if you do not feel like sticking to a platform. It can take a long time to see the results you need. If you cannot stand by your initial choice of marketing media, you might have to start over again. That is why you have to consider carefully whether you want to join the ranks of affiliates, bloggers, reviewers, designers, developers, and other types of online marketers.

Learn The Ropes

You can opt to pay for educational courses or simply learn everything you can about online business systems through research. If you are still uncertain about which internet business works for you, researching about what best fits your objectives can help you find an answer. Although what you find online is purely opinion, no matter how many years of experience the author spent on the field, you should always take everything with a grain of salt. Nothing teaches better than experience, but research will somehow prepare you for the challenges. Although online business experts can provide you with the right mindset, it is up to you create your own system.

Write It Down

Start making use of the research you gathered by getting started on the business plan. You can begin by defining your online business. What do you want to achieve? Is there a real need for the solution you are about to provide?

Questions like this can help you summarize your goals and the nature of your business. Your business plan is more than just thoughts on paper. It is a reminder of why you chose to start a business in the first place. That way, when you are about to give up you can review what made you want to start a business in the first place.

Create A Sales Funnel

The common sales funnel model houses different aspect of the sales process. Attracting leads by finding ways to expand brand awareness occupies the top part of the funnel. The narrower stem is where the deal closes or a transaction takes place. If you want a reliable guide other than the business plan on how you should go about marketing your online business, then a sales funnel can show you a prospect’s journey. You can then make strategic systems based on consumer behavior.

Come Up with a Budget

Depending on the type of internet business you want, you will most likely spend funds on online tools to promote your product or service further. Everything you invest in order to build online presence needs an assigned financial value so you can determine if you are making more than what you put in. The estimated return on investment should take into account all factors if you want to be thorough in creating or improving a business system.

Web Development

If you can design your own website for an online business, then you save tons. However, not everyone is a programming expert and would have to rely on known online retailers and storefronts or other web designers. You can choose free web hosts and perhaps sacrifice quality or you can take the option of getting expert consultants, but then give up funds. Either way you will risk something, which is why you need to decide on which business risks are worth taking.

Establish Online Presence

Creating your own internet business system is not enough without including content. Content is vital to online presence. Always observe what works for your audience and use that to drive traffic and promote brand awareness.

 

How to Choose an Email Marketing System

An email marketing system can help you pull a potential lead to a corner and talk shop with them while making it worth their while. Instead of a corner in a dark alley, you can address them through their Inbox. Although many professionals do not believe in the capacity and necessity of email marketing, it is still one of the most inexpensive marketing systems.

With equally competitive content, email marketing can give your ROI a reasonable upturn. Depending on the nature of your brand, your email marketing budget, and the size of the business you are running, you would need a reliable email utility service. The following factors are what most people look for in an email service.

1.  Ease of Use

If you were new to the overwhelming world of online marketing, you would prioritize learning the easy parts. You can save time overall and you do not lose sales in the process. An email marketing system should be simple to understand by being user friendly. The utility you choose should be able to provide you with complete details regarding each feature.

Even though you happen upon a free email utility, but then you have to ask about it in the forums every time you experience an issue, it could be counterproductive. If you are already familiar with the basics of campaign reporting or HTML coding, then you could anticipate technical problems. For amateurs that do not know the ins and outs, they will have trouble looking for a solution.

2.  Standard Service Features

If you are looking for professional features, you might have to invest heavily for that. However, there are email utilities that are worth your ad campaign funds. They offer the same features most online businesses need. Among a few of those features is availability of email templates, social media integration, auto responders, customization options, and the ability to create and send customized surveys or email marketing newsletters.

3.  Integration

The Integration features of an email system are the make or break factors of the service you choose. If a prospect clicks to check on your brand online and the system fails, you could lose a sale. Instead of becoming a part of your list, they will count as lost opportunity. If you decide at the onset that your business will not benefit from integration capacities of the system, then you can do away with it. However, most businesses go after integration and this feature is an important add-on.

4.  Price

If your online ad campaign relies heavily on email marketing, then paying a higher price for a marketing system is inevitable. Even though you also employ other areas of online advertising, quality email systems will cost you. However, there are those that charge per email sent or base their rates on the number of subscribers.

You can also choose pay as you go options. If you plan to send out only a few emails, then you can choose from the many services available online. You do not have to commit to top ranking email systems to get the better deal although you might want to invest in quality as your business grows.

5.  Reporting

An email marketing service should be able to track results by providing reports. You can find out how well you are doing and just how many on your list opened the emails you sent. Through graphs, surveys, and statistics, you can determine whether the system you chose has efficient deliverability. The information you acquire from the campaign reporting can help you improve your overall marketing strategy to see which type of emails most people on your list open.

6.  Customer Support

A dependable customer support is one of the features that can provide solutions for an email marketing campaign. In case of technical problems, you should be able to receive assistance. The best email utility systems should have easy to reach support teams. You should not have to run to video tutorials to fix common technical issues.

What Many Businesses Are Using

An email marketing system should be reliable, but most businesses also value deliverability, integration, and user friendly features. Your email marketing standards do not have to fit into those same features nor do you have to use the top 3 brands in email utility services. You should choose a system that best suits your email marketing needs.